Broadcast Journalism Reel & Resume

Freelance Mission Statement

My mission is to give your readers a reason to pause – gaining their attention amid the noise and chaos of our increasingly-connected lives. I craft fresh, relevant, and engaging articles and copy which encourages your audience to stop, think, and share with their friends!


Skills Summary

  • Strong writer experienced in creating quality, multimedia content, using journalistic style and ethics
  • Proven ability to work independently and as part of a team, and meet tight deadlines under pressure
  • Personable, positive, creative and self-motivated


Broadcast Journalism Resume Reel

I developed this compilation while working as a news anchor and multimedia journalist at WDAY-TV in Fargo, ND.


Professional Experience

Freelance Multimedia Journalist

Self-Employed / Duluth, MN / 2013 – Present  (Full-time as of 2017)

Bylines: Birds & Blooms, Northern Wilds Magazine, Woman Today, Duluth-Superior Living, WDAY-TV, KVRR-Fox, Fargo Forum

Membership: Society of Professional Journalists, Outdoor Writers Association of America, Freelancers Union and Lake Superior Writers

  • Interview subjects, conduct research, shoot and edit photos/video and write articles on assignment
  • Work closely w/ editors and clients: responding quickly to requests, and ensuring expectations are exceeded
  • Pitch story ideas to publications and businesses nationwide
  • Maintain a close, long-term relationship with Northern Wilds Magazine: previously writing the “North Shore Dish,” a food and dining column, now contributing monthly news and feature articles


Freelance Copywriter and Social Media Manager 

Self-Employed / Duluth, MN / 2015 – Present

  • Collaborate with clients to create relevant, fresh and engaging copy and social media content to attract target audiences
  • Identify goals, develop long-term social media strategies and individual campaigns, monitor analytics and adjust accordingly
  • Draft and design marketing materials per client request
  • Pursue daily professional development to ensure client solutions are creative and utilize the latest trends, tools and techniques
  • Clients include: Northern Wilds (social media management ), Symvasi (blogging and social media management)



Out There Advertising / Duluth, MN / 2016 – 2017

  • Crafted copy unique to each client, to develop and maintain brand voice
  • Drafted content for marketing/advertising campaigns including: print and digital advertisements, brochures, websites, proposals, press releases, SEO-driven blog posts, TV and radio commercials, mass emails, advertorials, opinion pieces, social media posts and campaigns, and more
  • Strategic planning and daily management of more than 20 social media accounts including: Facebook, Twitter, Instagram, Snapchat
  • Produce content for businesses in multiple including restaurants, surgery centers, orthopedic practices, fast-food chains, retirement communities, choral groups, utility companies, dental practices, resorts, non-profits, etc.


Corporate Communications Specialist

Compudyne / Duluth, MN / 2013 – 2016

  • Served as a member of Compudyne’s Senior Leadership Team and implemented the following programs company-wide: Intern Development, Employee Engagement, Employee Education, Personal Development
  • Managed and monitored Compudyne’s marketing efforts including: strategy/direction and execution, budget development, vendor management, corporate event planning, and more


News Anchor and Multimedia Journalist

WDAY-TV & Forum Communications / Fargo, ND / 2011 – 2013

  • Pitched and pursued story ideas, researched, conducted interviews, wrote scripts, shot and edited video
  • Produced and anchored 3 weekend newscasts: wrote, edited, managed reporters, monitored national news, determined direction & content
  • Presented to an audience of up to 240K people per newscast
  • Monitored national news and competition to stay current on industry trends


Reporter and Production Assistant

KVRR FOX / Fargo, ND / 2010 – 2011

  • Initiated and built strong relationships with the community and peers
  • Pursued assignments with initiative, resourcefulness and integrity


Bachelor of Science, Broadcast Journalism | Minnesota State University-Moorhead  | 2011

Bachelor of Arts, English + Mass Communications | Minnesota State University-Moorhead | 2011



>> REGIONAL SPJ 1st Place TV Breaking News
>> NW BROADCAST NEWS ASSOCIATION Eric Sevareid Award for Spot News
>> FARGO FORUM One of “Most Interesting Newshounds”

  • Copywriting
  • Journalism
  • Photography
  • Social Media Management

Created:February 13, 2018

Copyright © Kelsey Roseth | 2018